Has The World Gone Mad?
This has been eating at me for a while but after today I finally need to vent. I am sick and tired of just trying to conduct simple consumer transactions and having to disclose all kinds of personal info. I went to the "the hair curttery" (national haircut chain) for a straight up $15 haircut. I walked in and said I wanted a cut and was asked if I had a client card. I said no. They proceeded to ask for my name, address and phone and said I had to be registered in their system to get my hair cut. WTF? This is a $15 haircut I am paying cash for, not a space shuttle launch. I am the consumer, give me a good or service, I give you currency.... End of story. Same thing happened last week at the sun glass hut when I went to buy a pair of glasses. To get the warranty they wanted my name, address, phone and email. What ever happened to keeping a receipt and that being sufficient for a warranty? And what about the grocery store? Lots of great sales but if you want the sale price you have to have a shopper card which tracks your every dollar spent! I am in direct marketing so I certainly understand the desire to want to know how customers spend their money but how has it gotten to the point where it has become more important to collect personal info vs just processing a damn transaction. CCOM being online we have to get certain billing and shipping info to process a transaction but if I had a store I would not dream of only offering sale items to customers who give me their personal info. If they want to great, if not great. Am I the only person out there that would rather just pay for his 10th cup of coffee to avoid the hastle of dragging around another loyalty card?